For years, standardized test scores, namely, the SAT and ACT, were the cornerstone of the college application process. But clearly, times are changing. Schools first began shifting to test optional in the mid-2010s, and for Fall 2025 admissions, FairTest reported that 80% of four-year colleges and universities were test-optional or test-blind (see “Know the terms”). With traditional gatekeepers moving aside, the college essay has taken on more meaning and weight, particularly if you’re seeking admission to a more selective institution.
As the significance of test scores decreases, authenticity is playing a bigger role in the selection process. The college essay has become an essential way for you as an applicant to share your personal stories, showcase your character, and stand out among highly qualified candidates.
The rise of narrative
As they review applications, admissions officers look for students who will actively contribute to their campus community, not just excel academically. The personal essay is where your unique personality, values, and experiences are showcased. It is the one place where you have full control over the question, “Who are you?”
With schools championing a holistic review process, a well-written essay moves the reader — the admissions officer, a crucial gatekeeper in the process — from quantitative measures, such as a long list of extracurricular activities, to qualitative aspects, whether that’s resilience, creativity, or self-awareness. These qualities often more accurately predict future success than a high test score, and help the admissions officer see you for who you truly are.
Finding your authentic story
The most powerful essays focus on small, revealing moments rather than big achievements. They don’t try to sound clever — they come across as genuine. For example, writing about the pride you felt after a small victory shows more about your character and values than an essay that just lists every volunteer hour.
By focusing on a genuine, personal story, you’ll craft an essay that truly resonates with admissions officers. This essay won’t just add to your application, but it will also give it an emotional layer, showcasing your potential in a way that a transcript and an academic resume can’t.
Clearly, your essay is now your greatest opportunity to score big in the college admissions process.
Know the terms: Test optional vs. test blind
Test optional: As a student, you decide whether to submit test scores with your application. Most test-optional schools will consider SAT/ACT scores if they are submitted, but focus on other factors they believe are stronger predictors of a student’s potential to succeed in college. Note that test-optional policies vary by school; test scores may be optional for admission, but not for scholarship consideration, financial aid, etc.
Test blind: A school will not consider SAT or ACT scores in its admissions process, even if you chooses to submit them.
Here’s an interactive database of test-optional and test-free schools.